Starcom makes first move in kids advertising upfronts
Nickelodeon and Chicago-based media agency Starcom USA have signed a multi-platform deal worth a reported US$100 million. The organizations are conducting joint research projects in 2007/08 with the aim of better understanding their core-kid demographic. The studies will take a closer look at the how the dynamics of integrated media, online advertising and commercial ratings differ for a kids' audience.
June 22, 2007
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