Nick and Chrysler go for a ride

Kids are continuing to exert influence over big-ticket purchasing decisions in the US and Nickelodeon has tapped into that notion to ink a new multi-million dollar advertising and promotional deal with Chrysler. The auto maker will be touting its 2008 family-friendly Town & Country minivan across all Nick platforms, paying particular attention to the promotion of the van's Sirius Backseat TV which will broadcast Nickelodeon and Nicktoons.
By
June 26, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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