Nick and Chrysler go for a ride
Kids are continuing to exert influence over big-ticket purchasing decisions in the US and Nickelodeon has tapped into that notion to ink a new multi-million dollar advertising and promotional deal with Chrysler. The auto maker will be touting its 2008 family-friendly Town & Country minivan across all Nick platforms, paying particular attention to the promotion of the van's Sirius Backseat TV which will broadcast Nickelodeon and Nicktoons.
June 26, 2007
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