Sesame Workshop and American Express to help US military families

Sesame Workshop is continuing its efforts to assist US military families, and it's turning to American Express credit card holders for help. AE users who register at www.membersproject.com get to vote on one of 50 potential outreach projects designed to facilitate communication between some 700,000 US children under age five and their parents who are deployed in military service. At the same time, the credit card company will donate US$1 on behalf of every registrant. After the votes are tallied on August 7, the winning project will receive US$5 million to get it going.
By
July 6, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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