JCPenney and Sesame create picture-perfect promo

Sesame Workshop and JCPenney Portraits are combining forces to put kids on the iconic Street stoop with Elmo and fairy-in-training Abby Cadabby in tow. Beginning July 15th, more than 450 JCPenney Portriat locations across the US will be offering Sesame Street-themed pictures with Muppet plush props. Additionally, Sesame frames and portrait borders will be available to families.
By
July 9, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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