To retail: User-generated product marks the Spotz for Zizzle

Chicago, Illinois-based Zizzle is hoping its take on the button maker is spot-on when it comes to courting interest from tween girls. Tapping into the UGC zeitgeist, the toyco's Spotz line is putting a new twist on the classic personalization play pattern by offering girls ages six and up the chance to craft their own buttons from magazine cut-outs and personal photos and affix them to the Spotz-ready picture frames, purses and puzzles that it also plans to manufacture.
By
July 12, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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