TEENick tries UGC vehicle on Sunday nights

Nickelodeon's first project that takes a crack at incorporating user-generated content will hit airwaves on September 8 on TEENick before settling into a regular slot on Sundays at 7:30 p.m. Infusing a scripted sitcom structure with submissions from kid viewers, iCarly invites kids to go online and enjoy extras like behind-the-scenes footage, character blogs, polls, forums for emails, questions and comments. But it goes a step beyond and lets them send in videos showcasing their unique talents, weird skills and homemade animated shorts.
By
July 16, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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