HIT hooks up with US chicken chain for QSR promo

Why did Bob The Builder cross the road? To get to a Chick-fil-A, of course. HIT Entertainment and Atlanta, Georgia-based restaurant chain Chick-fil-A have cooked up a Bob The Builder promo that will see one of five different Bob books included in Chick kid meals.

By Gary Rusak

July 25, 2007

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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HIT hooks up with US chicken chain for QSR promo

Why did Bob The Builder cross the road? To get to a Chick-fil-A, of course. HIT Entertainment and Atlanta, Georgia-based restaurant chain Chick-fil-A have cooked up a Bob The Builder promo that will see one of five different Bob books included in Chick kid meals.

READ THE FULL STORY

About The Author

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