HIT hooks up with US chicken chain for QSR promo

Why did Bob The Builder cross the road? To get to a Chick-fil-A, of course. HIT Entertainment and Atlanta, Georgia-based restaurant chain Chick-fil-A have cooked up a Bob The Builder promo that will see one of five different Bob books included in Chick kid meals.

By Gary Rusak

July 25, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

Unlock this article, plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

HIT hooks up with US chicken chain for QSR promo

Why did Bob The Builder cross the road? To get to a Chick-fil-A, of course. HIT Entertainment and Atlanta, Georgia-based restaurant chain Chick-fil-A have cooked up a Bob The Builder promo that will see one of five different Bob books included in Chick kid meals.

READ THE FULL STORY

About The Author

Search

Menu

Brand Menu