Wubbzy! gets crafty with Jakks deal

New York's Bolder Media, along with partner Starz Media, just keeps wooing (or should we say Wow!ing) licensees in support of its preschool property Wow! Wow! Wubbzy! Jakks Pacific is the latest to join the roster and will start rolling out craft and activity items, including jumbo activity pads, clip desks and activity totes to US retail in fall 2008.
July 26, 2007

New York’s Bolder Media, along with partner Starz Media, just keeps wooing (or should we say Wow!ing) licensees in support of its preschool property Wow! Wow! Wubbzy! Jakks Pacific is the latest to join the roster and will start rolling out craft and activity items, including jumbo activity pads, clip desks and activity totes to US retail in fall 2008.

The animated series featuring Wubbzy and his curious group of friends has been greenlit for a second 26-ep season on Nickelodeon US. Currently in its first season on Nick Jr. and sister net Noggin, Wubbzy! will soon be filling slots on Discovery Kids Latin America, Cartoon Network (India and the Philippines), PT Lativi Media (Indonesia), OTV (Benelux) and RaiSat (Italy). Although the dates haven’t been locked down just yet, the series is expected to bow on these nets this fall.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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