Toronto toyco turns into Bakugan buzz master

In order to generate some pre-retail heat, Toronto, Canada-based Spin Master has been busily building awareness about Bakugan Battle Brawlers from the ground up. The toy line is based on new series Bakugan co-produced by Nelvana, Spin Master and Japan's Sega, TMS and Japan Vistec. Spin's been hosting a series of epic-warrior events throughout Toronto to mark the series' bow on Canuck net Teletoon earlier this month, and so far, more than 30,000 kids have eagerly lined up to get their mitts on special collectible figures being given away at various venues.
By
July 27, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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