American Eagle bringing new meaning to retailtainment

While primarily aimed at its teen consumer contingent, US apparel retailer American Eagle Outfitters' new multi-channel content platform is sure to attract the attention of savvy tweens as well. Dubbed 77Entertainment (77E), the new outlet kicks off today in AE stores, on TV and online, featuring 12-ep comedy series called It's a Mall World, that was made exclusively for American Eagle and directed by Milo Ventimiglia, star of NBC's Heroes.
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August 1, 2007

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