American Eagle bringing new meaning to retailtainment

While primarily aimed at its teen consumer contingent, US apparel retailer American Eagle Outfitters' new multi-channel content platform is sure to attract the attention of savvy tweens as well. Dubbed 77Entertainment (77E), the new outlet kicks off today in AE stores, on TV and online, featuring 12-ep comedy series called It's a Mall World, that was made exclusively for American Eagle and directed by Milo Ventimiglia, star of NBC's Heroes.
By
August 1, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu