France 3 to harvest multi-platform properties
Along with relaunching the website for its flagship kids brand Toowam in mid-July, France 3 has begun fine-tuning its programming strategy to embrace the global media, cross-platform future. Moving forward, the net will be spending more of its annual US$23.2-million animation commissioning budget on properties designed to work on both TV and new media outlets.
August 1, 2007
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