Rubie’s going to the dogs with its souped-up pet costume line
The pet costume category has grown quite a bit since Rubie's Costume Company entered the playing field four years ago. The American Pet Products Manufacturers Association estimates that Americans will spend US$40.8 million on their pets this year, and that includes accessories. So what began at Rubie's as a lower-priced, plain Halloween cape for dogs is expanding into an entire line of upgraded licensed pet costumes.
August 1, 2007
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