Viral benefits – Guerilla plans a social movement for Storm Hawks

As Storm Hawks settles into Cartoon Network's summer schedule, its creators at Nerd Corps have tapped a little viral marketing expertise to reach kid web mavens and generate buzz for the show on-line. Enter Fairfax, California's Guerilla PR, a seven-year-old company that specializes in creating social movements around its clients' brands.
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August 1, 2007

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