Disney marches on Club Penguin

The House of Mouse is making room to tend to penguins. Disney has agreed to acquire fast-growing kid-targeted social networking phenom Club Penguin for a possible US$700 million. The entertainment giant is immediately forking out US$350 million, and says it could tack on another US$350 million by the end of 2009, if growth targets are met.
By
August 2, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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