The Discovery Kids Channel is hopping on the healthy food bandwagon with both feet, partnering with US grocery chain Albertsons on the Good-to-Grow campaign, designed to encourage kids to eat more fruits and vegetables.
Throughout August, participating stores will get help from little penguin Paz and his group of friends from the Ready Set Learn! preschool block that airs weekdays on TLC and the Discovery Kids Channel. The in-store promotions include sampling events in 292 stores nationwide, a gratis 32-page kids recipe and activity booklet promoting healthy eating with extra content from DK newcomer Wilbur, in-store displays featuring Paz, product-sign displays and radio advertising.
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