Hasbro and EA throw hats into casual game ring

There is nothing casual about the way players in the kids industry are getting into the casual gaming space. On the heels of a recent slew of deals, Redwood City, California-based Electronic Arts and toy giant Hasbro have announced their intention to enter the market. Today the companies entered into a strategic six-year licensing agreement that grants EA the exclusive worldwide rights to create digital games based on Hasbro IP including Monopoly, Scrabble, Yahtzee, Nerf and Littlest Pet Shop.
By
August 10, 2007

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu