Licenses help MEGA score strong Q2

Montreal, Canada-based MEGA Brands' net sales rose 19% to US$121.5 million in Q2, while revenues from the company's toy division shot up an impressive 40% to US$57.9 million. Company president and CEO Marc Bertrand credits higher demand for preschool and boys toys, games & puzzles and toys based on Pirates of the Caribbean: At World's End and Spider-Man 3 for the uptick.
By
August 10, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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