CBBC gets a re-brand, new attitude for fall season

The Beeb has unveiled a brand-new look for its core kids channel CBBC that includes a hefty number of new series, a new logo and animated IDs. The facelift is intended to bring CBBC into the multiplatform brand space, and it will now be available on BBC One, BBC Two and bbc.co.uk/cbbc, in addition to its digital home turf.
August 15, 2007
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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