Taking a page from Ganz hit specialty plush Webkinz, toyco MGA Entertainment has launched RescuePets.com and MyePets.com. Both sites promise to immerse kid consumers in virtual pet worlds.
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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