Sony looks to extend PlayStation line

Sony Computer Entertainment America has tapped Dimensional Branding Group to take PlayStation from game console to consumer products line. The California-based agency is now the exclusive licensing rep for the PlayStation brand and its first-party software title characters and related IP.

August 17, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Sony looks to extend PlayStation line

Sony Computer Entertainment America has tapped Dimensional Branding Group to take PlayStation from game console to consumer products line. The California-based agency is now the exclusive licensing rep for the PlayStation brand and its first-party software title characters and related IP.

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