Betts FitzGerald has left her VP of outbound licensing position at American Greetings Properties and joined 4Kids Entertainment as VP of licensing and marketing. In her new remit, FitzGerald will head up licensed sales for various properties, including Jim Henson Designs, Pajaminals, Cabbage Patch Kids, Xbox 360, Viva Piñata, Monster Jam and Dinosaur King, and well as overseeing marketing activities for Monster Jam.
At AGP she was responsible for overall brand development, sales and licensing of the company’s stable of properties, including international brand management of the Care Bears.
Prior to working at AGP, FitzGerald held senior management titles in licensing and branding at The Jim Henson Company and at Lisa Marks & Associates.
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