Huggies toddles into My Gym fitness centers

Remember when gyms were for grownups? Well, the 170 My Gym children's fitness centers that now populate the US have aged-down the concept considerably. And Huggies diapers, looking to get in on the trend, has hooked up with centers for a year-long nationwide promo.

By Gary Rusak

August 24, 2007

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Huggies toddles into My Gym fitness centers

Remember when gyms were for grownups? Well, the 170 My Gym children's fitness centers that now populate the US have aged-down the concept considerably. And Huggies diapers, looking to get in on the trend, has hooked up with centers for a year-long nationwide promo.

READ THE FULL STORY

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