Rock steady – UK Licensing market makes solid strides

AT first blush, it may appear that the UK kids licensing landscape has changed little since KidScreen last examined the market in 2005. Bratz still has a chokehold on the girls segment, while Star Wars continues to hold its own with boys. And the highly competitive preschool category, meanwhile, has yet to see another break-out über-brand like Bob the Builder or Teletubbies. But upon closer examination, several socio-economic seeds sown back in 2005 are now evidently taking root.
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September 1, 2007

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