Idle chit-chat not so idle in mom-land

IF you're harboring any uncertainty about whether the mommy blogosphere is a bona fide opportunity or a passing trend, google 'moms online' sometime and prepare to be blown away. This particular virtual community - women with children under 18 in the house - is pegged by eMarketer analysts to hit 36.6 million in the US alone by 2010, and its denizens are spending an average 87 minutes a day online, according to internet market research firm ComScore Networks. And this momentum isn't going unnoticed in brand management circles.
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September 1, 2007

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