Delving into Digital Life Around the World

Despite the inarguable fact that digital media has a massive impact on the lives of kids the world over, business planning in the industry has always been hampered by a lack of far-reaching analysis looking at how kids are actually consuming media on these platform devices. But not anymore. Nick and MTV have just released their biggest-ever research project - a two-part global study called Circuits of Cool/Digital Playground. Its findings examine the impact of culture, age and gender on usage, as well as challenging traditional assumptions about kids' relationship with digital tech in some surprising ways.
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September 1, 2007

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