Delving into Digital Life Around the World
Despite the inarguable fact that digital media has a massive impact on the lives of kids the world over, business planning in the industry has always been hampered by a lack of far-reaching analysis looking at how kids are actually consuming media on these platform devices. But not anymore. Nick and MTV have just released their biggest-ever research project - a two-part global study called Circuits of Cool/Digital Playground. Its findings examine the impact of culture, age and gender on usage, as well as challenging traditional assumptions about kids' relationship with digital tech in some surprising ways.
September 1, 2007
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