How green are you? – Toycos score eco-points with consumers and retailers

With so much high-profile to-do being made about eco-friendly business practices these days, you may be starting to feel a little green around the gills on the issue. But it would be wise to temper this malaise by remembering that many consumers have the toy industry's manufacturing mechanics under a microscope right now, keeping a suspicious eye on safety issues and sizing up environmental and sustainability processes to boot. Several toy companies are using the proverbial heat in the kitchen as a trigger to push through an overhaul of their environmental approach, at the same time scoring major points with consumers for being green ambassadors.