Hollywood heavyweights play to big-screen strength at BL ’07

IN its ninth year now, Brand Licensing is returning to the Grand Hall at Olympia in London. And as they prepare to join this year's 180-odd exhibitors, Hollywood's major movie studios are planning to make a big impact on potential licensees and retailers using the primary tool of their trade - the big 'ole silver screen. After a successful trial run at last year's event, the screening suite has returned to Brand Licensing at twice its previous size. Capacity now sits at more than 200, and feature film players have booked time to tease trailers and pitch prospective partners on upcoming film properties, aided by the cinema-sized screen in a theater-style setting. The suite allows licensors to separate screenings from meetings, giving them a better chance to put more focus on other priorities. Here's a glimpse of what the studios will be screening during BL's two-day run from October 2 to 3.