Nick jumps into casual games with both feet, but will consumers pay to play?

Figuring that 93% of kids play games, and that 75% who have an internet connection are online, a major kids media conglom like Nickelodeon would have to be crazy not to invest heavily in online gaming, right? Well, don't call the loony bin yet, because the network has announced that it will plug US$100 million over the next two years into developing, producing and distributing casual gaming titles, sites and platforms.
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September 1, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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