Party on, execs – Making the most of business socializing, without making an a** of yourself

Everyone knows formal meetings are only one facet of conducting business at major markets like Junior and MIPCOM. People in this industry are an amicable (if not gregarious) bunch, and many find themselves on the receiving end of a seemingly endless succession of invitations to social events during the month of October. However, much depends on drinks and dinner. For as fun and un-businesslike as cocktail parties and group dinners often seem, they play an integral part in building the relationships that might just help you seal your next big deal. Committing social gaffes of the 'I can't believe how rude that was' variety may break a deal before it even gets anywhere near being on the table. You have to bring your A-game. So with that in mind, we've turned to a few etiquette experts and market veterans to divulge strategies for making it through cocktails and dinners with your dignity and business intact.