Hitting the Perfect Pitch – Tuning up package materials and presentations that sing at market

Let's face it. As a kids TV producer, the odds are stacked against you come pitch time. Of the 800 pitches received by Corus Kids director of original productions Bonita Siegel ever year, for example, maybe four or five are picked up for development. And at major global net Disney Channel, Paula Rosenthal, VP of original programming for Playhouse Disney, fields 20 solicited pitches a month. Only a couple will be passed on for review by her higher-ups, with even fewer being put into development. However, if you have a clear, concise introductory package and a well-thought-out pitch, you might just be able to break through during the short three to five minutes granted by broadcasters before their eyes begin to mist over during the meeting.