Turtles under new management Down Under

New York-based 4Kids Entertainment and Mirage Licensing have appointed Merchantwise as the exclusive licensing agent in Australia for Teenage Mutant Ninja Turtles. The company is looking to partner with a host of Australian manufacturers to roll out additional TMNT merch in a variety of categories.

September 12, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Turtles under new management Down Under

New York-based 4Kids Entertainment and Mirage Licensing have appointed Merchantwise as the exclusive licensing agent in Australia for Teenage Mutant Ninja Turtles. The company is looking to partner with a host of Australian manufacturers to roll out additional TMNT merch in a variety of categories.

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