Roary racking up sales in the UK

As it heads into Brand Licensing next month, Chapman Entertainment is riding high on the news that after only two months at retail, Rory the Racing Car scored the sixth spot in NPD's top 100 items for preschool, puzzles and plush in August. Additionally, toy licensee Vivid Imagination's Remote Control Roary entered the top 100 list in the same category with a strong showing at number 11.
By
September 24, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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