Disney does DTR food deal with Canuck grocer Sobeys
Following its first major direct-to-retail food deal in North America with US grocery giant Krogers in late 2006, Disney Consumer Products has teamed up Canada's Sobeys, owners of Sobeys, IGA Extra, IGA, Foodland and Price Chopper supermarket chains. Co-branded as Compliments Junior Disney, the line that launched yesterday includes nearly 100 new food options for wee consumers.
September 25, 2007
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