The bear necessities

In an age when technology is finding its way into even the most unplugged of product categories (Playskool's cribside MP3 player comes to mind), it was really only a matter of time before someone came up with a modernization hook for plush toys. Enter the iTeddy. This next-gen bear created by Bolton, England-based Imran Hakim has all the requisite fluffy-soft body parts common to its ilk. But it also has a built-in personal media player and 1.8-inch tummy screen. We've come a long way since Paddington, folks.
October 1, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu