DIC goes wide to promote block relaunch

Faced with the challenge of completely rebranding its Saturday morning block on CBS, L.A.'s DIC Entertainment rolled out a marketing campaign on September 15 that should be equal to the task. By the time the initial push winds down in late November, efforts made to launch the new three-hour Kewlopolis block are pegged to generate in excess of 500 million impressions.
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October 1, 2007

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