New Macy’s division looking for entertainment promo partners

To capitalize on the rep of its internationally renowned Thanksgiving Day Parade, US retail biggie Macy's has created the Macy's Parade & Entertainment Group. The new marketing division is charged with securing partnerships with entertainment types and properties of all stripes for new local and national events in the works.
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October 1, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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