New JV puts kids’ cognitive development in front of digital picture

Did you know that eight-year-old boys typically will not log onto Club Penguin by themselves? Or that most kids under age 11 are as hesitant to enter an unfamiliar online community as they are an unfamiliar real-world place, like a public swimming pool? And how should that affect the plans of kids brands that are increasingly turning to the digital world to appeal to their target audience? Well that's exactly what new marketing agency Kids Industries Digital will be figuring out for its clients.
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October 1, 2007

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