Nick powers up with new CE line

As society's obsession with owning the latest cutting-edge consumer electronics gear trickles down the age scale to infect younger and younger kids, Nickelodeon & Viacom Consumer Products is moving some of its blockbuster brands into this product sphere through a multi-year licensing deal that's just about ready to bear fruit. And judging from the first line out of the gate, Oakdale, Minnesota's Imation seems to be striking exactly the right balance between character-intrinsic design and killer apps.
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October 1, 2007

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