The do’s and don’ts of getting your licensees together under one roof
It's no secret that clear and frequent communication between licensors and licensees can make or break a consumer products program. But for property owners working with a large pool of domestic and international licensees, it can be tricky to find the time to check in. So why not get the whole gang together for a pow-wow that ensures everyone from the Belgian sock manufacturer to the worldwide master toy partner is on the same page?
October 1, 2007
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