Retail win-win: eTagz scores direct hit with kids and boosts product sales

If you're searching for a new marketing solution to connect with kid consumers at retail, Seattle, Washington-based start-up eTagz may have just what you're looking for. The year-old company holds a unique patent for attaching digital media to merchandise by way of a CD. The disks, which can be loaded with anything from product information to video clips and games, act like hangtags and create an interactive experience between consumer and brand. According to president Ed Bruno, eTagz have a 76% open rate, and have so far boosted sales of their host products by 26%.
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October 1, 2007

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