PorchLight’s fledgling KidVideos.com plans content upgrade

Only three weeks after its launch, William Baumann, COO of PorchLight Entertainment, is looking at updating the company's kids YouTube-inspired site KidVideos.com. 'We want the site to reflect what is happening in kids' lives, what they are interested in, how they are spending their time,' says Baumann, explaining that the site has so far fielded 500 kids-focused video uploads with little promotion other than online viral exposure.
By
October 8, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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