Jakks dips toe into Bikini Bottom for SpongeBob license

Nickelodeon & Viacom Consumer Products has reassigned US master toy licensing rights for its premier US$6.3-billion property SpongeBob SquarePants to Jakks Pacific. This is the fourth such agreement announced by the toyco in the last 30 days (in the past few weeks it's picked up master deals for Fancy Nancy, Neopets and Discovery Kids).
By
October 11, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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