Disney marks healthy food anni with inspiring shorts, Tesco DTR deal
It's been a year since Disney mandated its set of healthy food guidelines and it's continuing to reinforce them through on-air messaging and food licensing at every turn. Disney Channel US has started airing new Pass the Plate interstitials designed to inspire kids and families to eat better during top-drawing series Hannah Montana. And the UK's Tesco is the latest grocery giant to enter into a DTR food deal with Disney Consumer Products.
October 22, 2007
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