Pokémon hits Hot Topic

Pokémon USA is tapping the retro well for its upcoming holiday retail promotion with trendsetter Hot Topic. Interestingly, the new line of apparel and accessories sporting the first generation of Pokémon characters that were such a big hit with boys in the mid-'90s is aimed squarely at the teen/tween girl market.
By
October 23, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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