Brio changes tracks, picks up Disney license for wooden railway

Normally license-shy, specialty toy manufacturer Brio, based in Malmo, Sweden, has decided to test the waters with Disney Consumer Products. The toyco's just inked a three-year pan-Euro license with the IP giant to make wooden railway sets and preschool products based on Playhouse Disney properties.

October 30, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Brio changes tracks, picks up Disney license for wooden railway

Normally license-shy, specialty toy manufacturer Brio, based in Malmo, Sweden, has decided to test the waters with Disney Consumer Products. The toyco's just inked a three-year pan-Euro license with the IP giant to make wooden railway sets and preschool products based on Playhouse Disney properties.

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