Licensors Start Toy Testing to Restore Consumer Trust
Properties perceived as trustworthy and safe by parents spread their golden glow to every product on which they appear. But as major licensors discovered this past summer, that halo can easily be tarnished. Licensed toys based on properties from Disney, HIT Entertainment, Nickelodeon and Sesame Workshop were subjected to massive recalls. And headlines like 'The Little Engine that Could Poison' underscored that the toys weren't the only things tainted by excess levels of lead.
November 1, 2007
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