Word of mouth still number-one info source with moms

According to a new report from industry researcher The NPD Group, most moms trust word of mouth recommendations and the internet above all other sources when it comes to gathering info on products for their kids.

November 16, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Word of mouth still number-one info source with moms

According to a new report from industry researcher The NPD Group, most moms trust word of mouth recommendations and the internet above all other sources when it comes to gathering info on products for their kids.

READ THE FULL STORY

About The Author

Search

Menu

Brand Menu