It’s a Guitar Hero world

Riding the Guitar Hero wave, Santa Monica, California-based Activision was the number-one US console and handheld game publisher in the month of October, increasing its US market share to 28.7%, according to The NPD Group.

November 19, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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It’s a Guitar Hero world

Riding the Guitar Hero wave, Santa Monica, California-based Activision was the number-one US console and handheld game publisher in the month of October, increasing its US market share to 28.7%, according to The NPD Group.

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